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Research papers

The use of consumer panels for readership prediction

This paper will pay attention to readership prediction of new magazines based on panel data. First a short description will be given of the panel- method in general and of the way readership data are collected. This will be followed by a short...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Coen C. J. de Koning, Jan L.N. Molenaar
December 1, 1976
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Citation

de Koning and Molenaar (1976a, December 01). The use of consumer panels for readership prediction. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-use-of-consumer-panels-for-readership-prediction